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Resolution Matters

Resolution Matters

Resolution Matters Look great no matter who’s looking at you. We personally believe that size matters (in a photo). It’s always better to work with a 32 megapixels image instead of a 12 megapixels one. But size isn’t everything. The digital revolution The emergence...
Font Weight Matters

Font Weight Matters

Font Weight Matters When it comes to capturing attention, big beats small. We already wrote about the relevance of the font type for image perception, but we’d like to reinforce that the weight chosen (bold, regular, light) is just as important. Defining...
Hierarchy Matters

Hierarchy Matters

Hierarchy Matters ​First things first. When telling a story, it’s important to have a beginning, a middle and an ending. We need the guiding, the buildup. We need to know where to look first and what to follow up with. In design, we can do this through hierarchy. ...