Universo Definido
Transportation company.
Universo Definido (translated as Defined Universe) is a transportation company that named themselves after their universal reach. It was very important for the logo to clarify that context of the brand’s name.
Creating the logo was an exercise of telling its story through a simple image. As a transportation company we used the identifiable pin symbol combined with a ring (referencing the rings of planets like Saturn). In said ring, is a small truck, clarifying that its services travel around the planet.
Branding | Stationery
