Blog
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Resolution Matters
Look great no matter who’s looking at you. We personally believe that size matters (in a photo). It’s always better to work with a 32 megapixels image instead of a 12 megapixels one. But size isn’t everything. The digital revolution The emergence and the rapid...
Font Weight Matters
When it comes to capturing attention, big beats small. We already wrote about the relevance of the font type for image perception, but we'd like to reinforce that the weight chosen (bold, regular, light) is just as important. Defining hierarchy Instinctively, we read...
Hierarchy Matters
First things first. When telling a story, it’s important to have a beginning, a middle and an ending. We need the guiding, the buildup. We need to know where to look first and what to follow up with. In design, we can do this through hierarchy. When you want to...
How much does a website cost? Here’s a guide to lead you through this journey
Why is it so hard to estimate the cost of a website? What factors contribute to price differences? What makes a website more expensive? What differences really exist between a low-cost website and an expensive one? A website - just like relationships - requires time...
How can a social media strategy help your company? 6 things you should do
We already spoke about the advantages an online presence can bring to your business. But, in the following lines, we will explain that a good online presence can also be based on a well thought and strong social media strategy. Why? Because your target audience is on...
Things we find inspiring: the back to school that no one wants to see by Sandy Hook
We weren’t prepared to see the most recent Sandy Hook commercial. No one is. The subject couldn’t be more sensitive: gun violence in schools. It is that kind of commercial that creeps us out of so close it is to reality. The video is genius: speaks about the topic...
Brand Matters
You are what you wear. You see two plain white shirts for sale. The fabric is the same, the size is the same. You wouldn’t be too surprised if the manufacturer was the same, except for one little, nearly-imperceptible-difference: the shirt on the right has a brand...
Color Matters
By changing the colors, you can change the meaning. It’s incredible what can be achieved in communication, using colors. Colors awaken feelings and memories in our mind and establish connections with experiences we know. It’s up to whoever designs communication to...
Things we find inspiring: the Stabilo Boss pens highlight women that made history
How many times have we heard the expression: behind a great man there is always a great woman? And how many times did we realize that behind great accomplishment there is a great woman? That's why the brand of pens Stabilo Boss decided to highlight the great women who...
Things we find inspiring: if there’s Soap, there’s Hope
There are ideas that help save lives. Simple ideas that help transform a simple task into something truly vital. That’s Hope Soap’s campaign. We have the habit of not valuing small gestures and simple details. In our day-to-day lives it’s common to take for granted...
