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Twelve things that Communication Design can do for your company
Applying resources on a company’s image and communication is a cost or an investment? Is design essential or just a prop? After all, is there a real contribution to the trade or not? Is it just "to look good" or will it contribute to generating revenue for the...
How to build trust online? 5 tactics to grow your business online
Having an impact (and payback) in the digital world is not easy. As human beings, we respond better to human interactions than to technological interactions. Get to know some practices that can really help your business grow digitally. We are human beings. We all have...
Font Matters
Does it look the way you’re saying it? Even something that may seem inconsequential, like a font choice, makes a big impact in your design. Look at shampoo bottles for men and women, for example. The label typographies are completely different for the same brand. For...
Why you should build your own brand?
You work in the industry for years, creating the best products and you’re customers are getting all the credits? Public recognition is associated to your client’s brand and, more than anything, the big slice of the money goes to their brand and not for you, who is, in...
Things we find inspiring: Women are heroes, for and by JR
Women are heroes is a project of giant portraits, that scream out loud, the silent heroes of societies in conflict in the whole world: women. Giant portraits, in black & white, attached to trains, roofs, walls in the favelas, in churches and mosques. A bit all...
Kerning Matters
Letters need space to breathe too, you know? “Kerning” is the technical term to refer to the space that exists between the letters of a typeface (the type of letter). Designers can edit this spacing to create different styles and sensations. And, of course,...
Things we find inspiring: Always advertising campaign “Like a Girl”
It’s urgent to educate our sons and daughters for gender equality. It’s also urgent to start questioning the prejudices of our culture as men and women. What does a brand of feminine hygiene has to do with gender equality? Everything. The north american Always took...
All factories should look like rock stars
And that includes yours. We all know things won’t happen until someone decides to get them done. Big brands and manufacturing companies didn’t start off only through good looks and captivating advertisements. They ended up developing that, at some point, because they...
Words Matter
You say the wrong word… and you’re done! The haute couture of advertising is found in texts that are carefully magnetized with words that attract to the message all kinds of beneficial secondary associations. The synonym dictionary can be a great partner to help...
Things we find inspiring: the power of vulnerability, by Brené Brown
What does vulnerability mean? What makes us vulnerable? In which way does vulnerability affect our lives? That’s precisely the conversation theme the researcher Brené Brown took to a Ted Talk, in Houston (USA). The video became a phenomenon in 2012 and now...
