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Geography Matters
Don’t say the right thing, at the wrong place. Everyone knows that you ask for a “pop” in the north and a “coke” in the south [of USA]. Not knowing this information can be fatal to an advertising campaign done in the United States that’s trying to promote a soft...
Why aren’t you attracting the right customers?
How many times have you had potential customers knocking on your door with unadjusted projects for your production line? What about the countless unproductive meetings with potential clients? And hours wasted? Find out why you're not attracting the right customers. We...
Things we find inspiring: Dove’s campaign “Real Beauty Sketches”
Dove’s campaign “Real Beauty Sketches” (2013), in addition to thrilling, reflects a problem intrinsic to today’s society: the current beauty standards and how women deal with it. In an elegant, cohesive and very intuitive way, Dove completely nailed it. We know that...
Industrial is beautiful
Times are changing basically on everything around us. So as Industry. The gloomy factory stereotype has to change as well. After all, it’s not a bunch of coal driven chimneys clogging up the air anymore. How outdated is that? Industries today have technology far...
White Space Matters
Is white space important? Yes, let it breathe! Nobody likes getting in a crowded subway. There’s always the risk of having someone’s elbow painfully pressed against your stomach or a stranger’s breadth too close to your neck. Maybe in a less standard case of art...
Things we find inspiring: Waste Land Documentary
It is impossible to remain indifferent to this extraordinary experience conducted by Vik Muniz, a Brazilian artist. The "Waste Land" documentary confronts us with the harsh reality of waste pickers who collect recyclable materials to earn a living in the largest...
Portugal is one of the biggest producers in the world. It just needs to show it.
Have you ever asked a Portuguese on what they are good and recognized worldwide? It's very likely they will “we are the best shoe producers, the biggest cork exporters and we have the best football player in the world”. But there is more: Portugal has the biggest bike...
Things we find inspiring: the “Immortal Fans” campaign in Brazil
What if a brand could really change people’s lives? That’s what happened with “Immortal Fans”, a campaign produced by Ogilvy-Brasil, in 2013. As a result, it united Sport Club do Recife and Recife’s Organ Donation Center, and it united people. And that's exactly what...
Punctuation Matters
Communication Design isn’t just “figurines”. Text is a fundamental part of the message you want to transmit. It's your message's soul. Punctuation is a part of it and you should pay attention to it. That is why it matters. When I was in high school, I only truly...
Type Matters
The typeface defines words meaning. Before you read the rest of this article, TRY THIS EXERCISE: Identify in the image above which is the cheapest and which one has the highest price. If you are European or American you probably picked the “FAT” typography as the...
