67 Creative Agency https://67.pt/ We design and promote industrial brands. Thu, 26 Mar 2020 13:02:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://67.pt/wp-content/uploads/2021/09/cropped-67new-favicon-32x32.png 67 Creative Agency https://67.pt/ 32 32 Resolution Matters https://67.pt/2020/03/25/resolution-matters/ Wed, 25 Mar 2020 08:30:01 +0000 https://67.pt/2019/12/13/brand-matters-copy/ O conteúdo Resolution Matters aparece primeiro em 67 Creative Agency.

]]>

Resolution Matters

Look great no matter who’s looking at you.

We personally believe that size matters (in a photo). It’s always better to work with a 32 megapixels image instead of a 12 megapixels one. But size isn’t everything.

The digital revolution

The emergence and the rapid evolution of digital cameras made photography more accessible to everyone, and this promoted the idea that a good camera is good enough to get a quality image.

What makes an image really good?

Indeed, resolution is important to obtain an excellent result. However, to obtain – for example – an image of a “mouth watering” hamburger you need some extra care. For starters, you have to pick the nicest looking bread, the lushest lettuce, to perfectly grill a hamburger … and to assemble everything impeccably. 

You have to think where to put the sandwich you’ll photograph (white table? Board? Slate?). You will need flash lights, reflectors, soft boxes, tripods and other materials, and only after does the camera comes in (which should have good resolution, and preferably “all frame”: you have to pick the lens, the settings for colour temperature, shutter speed, focal point, etc). The photographer’s talent and years of experience will help you frame the shot and shoot, over and over again, until everything matches up. It sounds easy, but it’s not over yet. The carefully captured photograph still has to go to the computer, for post production in Lightroom and Photoshop to fix a few details and highlight whatever is necessary so that the result is truly incredible.

How much does a good studio photograph ‘cost’?

A relatively simple studio photo can take 2 to 4 hours to be executed. Sometimes more. You have to pay for this time as well as for renting the studio and all the equipment (machine, lenses, lighting and computers represent an investment always superior to 10 thousand euros). If you work with an experienced photographer, you are also gaining from their vast years of education and experience, which cost a lot of time and money to acquire.

How much does a lawyer charge for two hours? And how much does an engineer charge for 4h? As they say: just do the math.

How much is a good photo ‘worth’?

An incredible, mouth watering photo helps sell more hamburgers. A good photo might “close the restaurant”. You can say that “A cheap photo can cost you a lot”.

Photography in business communication

An image is still worth more than a thousand words. That’s why it’s so used in business communication to catch people’s attention and convey the right message. Images are often the most important “pieces” of a poster’s success. One bad photo gives a bad impression of the product and discourages sale. That’s why it’s so difficult to find bad photographs in McDonald’s ads.

In conclusion

All details matter when it comes to building your company’s image. But photography is a lot more than a detail. It’s a key element to support sales.

 

Say hello and find out what can we do for your business. Write us an email to: info@67.pt.

O conteúdo Resolution Matters aparece primeiro em 67 Creative Agency.

]]>
Font Weight Matters https://67.pt/2020/03/25/font-weight-matters/ Wed, 25 Mar 2020 08:00:03 +0000 https://67.pt/2019/12/13/brand-matters-copy-2/ O conteúdo Font Weight Matters aparece primeiro em 67 Creative Agency.

]]>

Font Weight Matters

When it comes to capturing attention, big beats small.

We already wrote about the relevance of the font type for image perception, but we’d like to reinforce that the weight chosen (bold, regular, light) is just as important.

Defining hierarchy

Instinctively, we read larger and fatter (bold) letters first and then the thinnest ones (regular and light). Having that in mind, we can design the way we present text to guarantee that what you read first is the most important part of the message.

Highlighting a text

The bigger the letter’s weight, the more it “pops out”. We can use “bold” in some words or sentences that are more important to make them stand out.

When we see lighter fonts being used, we assume they function as side-notes to the main text. This is a simple way of writing optional information while giving a big cue to the reader to stay focused on the main (standard weight) text.

Why it matters

We can’t lie to ourselves: it takes a certain amount of effort to look at a homogenous wall of text and read it all with attention. This is why font weight is important: as small as it may seem, it makes a very big difference in letting the readers know what they need to pay attention in the first place.

We may not be able to retain everything a paragraph is telling us, but if a phrase is bolded, we will know that’s a key idea we should look out for.

So, make your reader’s work easier! Write in a way that’ll let them understand a text even if they just skim through it. 

In design everything is thought out to the smallest detail, even if at first glance it doesn’t seem that way. ?

 

Say hello and find out what can we do for your business. Write us an email to: info@67.pt.

O conteúdo Font Weight Matters aparece primeiro em 67 Creative Agency.

]]>
Hierarchy Matters https://67.pt/2020/03/25/hierarchy-matters/ Wed, 25 Mar 2020 07:30:59 +0000 https://67.pt/2019/12/13/brand-matters-copy/ O conteúdo Hierarchy Matters aparece primeiro em 67 Creative Agency.

]]>

Hierarchy Matters

First things first.

When telling a story, it’s important to have a beginning, a middle and an ending. We need the guiding, the buildup. We need to know where to look first and what to follow up with.

In design, we can do this through hierarchy. 

When you want to capture the attention of a potential client, you have to take into consideration that they don’t have much of it to afford you in the first place. People are busy, after all, and there aren’t enough hours in the day to retain everything that is floating out there.

This is why an order of importance needs to be defined. The focal point of your marketing strategy has to come first. It has to be loud and clear and eye-catching at first glance. That’s how you’ll capture your client’s attention.

Direct their attention in an understandable and easy to absorb way.

If you put a wall of content in front of them with equal proportions, you are demanding too much effort to read. It’s a real obstacle. This will be read in a book, but not on a poster. 

Instead, offer them bite sized information, quick to absorb so that they could “eat it” one bite at a time. Also, make sure the first bite is the best. If they like the first one they’re more likely to eat the second piece… and you know where this is going…

Techniques like using bold and large fonts for titles work just fine to provide your content with desired hierarchy.

 

Say hello and find out what can we do for your business. Write us an email to: info@67.pt.

O conteúdo Hierarchy Matters aparece primeiro em 67 Creative Agency.

]]>
How much does a website cost? Here’s a guide to lead you through this journey https://67.pt/2020/03/19/how-much-does-a-website-cost-heres-a-guide-to-lead-you-through-this-journey/ Thu, 19 Mar 2020 07:30:42 +0000 https://67.pt/?p=3094 O conteúdo How much does a website cost? Here’s a guide to lead you through this journey aparece primeiro em 67 Creative Agency.

]]>

How much does a website cost? Here’s a guide to lead you through this journey

Why is it so hard to estimate the cost of a website? What factors contribute to price differences? What makes a website more expensive? What differences really exist between a low-cost website and an expensive one?

quanto-custa-um-website-aqui-esta-um-guia-para-o-ajudar

A website – just like relationships – requires time to plan, develop and feed so that it can achieve the desired goals.

That said, it is fundamental to define, from the start, two things: how much money are you willing to spend? and how much time do you want to dedicate to it? Yes, because besides creation cost, technical development, and maintenance – all the requirements associated with security, hosting, design, etc. – it is necessary to understand if you are willing to do it yourself or if you want to have someone’s help, meaning hiring a professional.

But let’s break it down:

There are 5 questions that you should make to yourself that are fundamental to determine the cost of a website working 24 hours a day, 365 days per year:

  1. Why do I want a website?
  2. How much time and money can I spend?
  3. What do I want the website to do?
  4. What kind of content and appearance do I want it to have?
  5. How do I intend to keep it?

For each question, there are, effectively, numerous answers, but let’s look at essential elements that contribute to estimating the total price of a website.

 

1. Define your goals properly: why do you want a website?

 

Apart from time and money, you need a plan that should contain your actual goals regarding the website.

Thereby, if you plan to have a website, it is because you want to achieve certain objectives: you might want to sell your products online, promote your brand and services, create content to place the brand in the international market and interact with the customers. It all depends on the reason why you want to develop your website.

At this stage, it is also important to understand what your competitors are doing. And there is no problem in doing prior research in order to realize what the others are doing and how can your brand differentiate from them.

Moral of the story: think wisely about the time, tools and abilities you have available. If on one side, you can save money doing it alone or with the help of a friend, without any major costs, the result, however, might not be what you are looking for and you might also have to spend the time you don’t have. Assess what will benefit you more, according to your goals.

2. How much time and money can I spend?

This is a crucial question that will define the entire process of developing and maintaining a website. Here you should be thinking if you are going to do it alone or if you need help. Because building a website takes time, but it all depends on your objectives.  

If you have a brand or company and you want to promote it through a website and you don’t have the desired time, maybe you should search for a professional, but that has a cost. In addition, the person who makes the website will also influence its price:

  • Making it alone: through platforms such as Wix, WordPress or Google Sites;
  • Familiar or friend: you might be lucky enough to know someone that does it for a very low price or even for free;
  • Student or newly graduated: generally practice more attractive prices;
  • Freelancer: has more experience although the cost will also be higher;
  • Creative agency: tends to be more expensive than the rest, but relies on a larger team (designer, web developer, copywriter, strategist).

Moral of the story: understand that no matter who makes your website, your goals should be prioritized: if you prefer a more complex website, that conveys a more professional image or a simpler website that in turn might transmit a less professional image.

Maybe if your company already has a distinct placement in the market, your website might have specific characteristics like multi-language translations or even adding forms or, for example, a shopping cart.

3. What do I want the website to make?

Here we speak about the features of a website: what it does and how it is done? How do I want the visitors to interact with me? Do I want a blog associated where content is constantly being produced? Will I have an application form? Will I sell products online? Just one language or several? These are some questions that need answering before doing anything technical. 

“Small details” have a cost

It is not something that, usually, people have into consideration but when it comes to developing a website: a “small detail” is, in fact, a big detail. Let’s look at an example:

  1. Let’s assume we want to offer visitors the option of registering themselves on our website and we want them to receive an automatic and personalized reply on their email after finishing it. Sounds simple: “it is just a button” or “it is just an automatic reply”, but this process takes time and effort on the part of those who develop it.

And we don’t want, obviously, to remake everything, just because we forgot a “detail”, so the best is to plan exactly everything we want and the functionalities that better fit our goals. As insignificant as they may seem to us.

Moral of the story: the more and more complex the features are, the higher the price and a “small detail” also costs money (alias: time).

4. What type of content and appearance do I want it to have?

The quantity – and quality – of information that you want to put on the website matters. In fact, that is what is going to communicate and make the visitors – and potential clients – interact with your brand. That can have a huge influence and impact on the business [LINK PARA ARTIGO]. Thus, the more user-friendly and appealing your website is, the bigger the chance of attracting and retaining visitors.

Content can be presented through text, photography, illustration, infographics, animations, the sky ‘s the limit – or not! It depends on the budget. You decide how you want your content to show up.

And where can the price difference?

Well, it depends on how you want the photographs to be, for example. Do you want to take them yourself? If so, remember that a photoshoot can take, at the very least, 4 hours. Do you possess equipment and time for it? You will also have to edit the photos and publish them online. Do you know how to optimize a picture for the web? With SEO strategy? Can you assure me that it will show up in any browser with the same quality?

Or, in case you don’t have time, you might obtain the images through a free platform. That way, your website cost might decrease. But is that the best thing to do? Will it create empathy with the visitors? Remember that images coming from databases are, most commonly, quite impersonal.

However, if you don’t have the necessary time or capacity, it will be better to hire a professional who does so: creative agencies are here for that. You have at your disposal a team that organizes the sessions, selects the best shots, edits them and publishes them.

The same happens for videos. Quality video production requires time, planning, equipment and the capabilities needed to do so.

Working the text also requires certain specifications: do you have the time and quality (creative and technical SEO) necessary to devote yourself to content production? It is a task that demands a lot of research, creativity and review time. Think also about all the categories you need to feed. Leaving that to a professional might not be a bad idea.

Remember that other graphical elements such as illustrations or infographics seek also the correct skills. Reflect on what each element will add to your content and to your communication and if that will contribute to your brand’s purposes.

Moral of the story: the more elaborate, professional and complex the content is, the more expensive your website will become, but also more interesting, according to the professional that develops it. If the price is reduced or even free, features and performance will also be short.

5. How do you intend to keep it?

Everything we do deserves to be maintained and well cared for – if we want it to work in the long-term, obviously: cars, houses, relationships, shoes and, of course, websites.

We know the value of having an absolutely updated website: people want new things, freshly made contents, they want to feel that behind that huge amount of information there are people working, daily, to serve that purpose.

Outdated information causes a lack of compromise and little professionalism. Apart from that, having an outdated website can jeopardize the website’s security: plugins stop working or, for example, it can become the perfect spot for fishing.

Feeding a website entails, by itself, a cost that can vary according to the objective we have in mind: do we want to post regularly? Have current photos or videos? That requires time and money. We want to generate flow and increase page visits. Maybe we should think about a strategy.

For this purpose there are 6 things to have in mind that will raise your website’s cost:

  • Domain: will you use .pt? .com? .net?, etc.;
  • Hosting: where will you host the website? On your own serves or on an existing one? Faster or slower?;
  • Content preparation: texts, images, videos, translations, etc.;
  • SEO: optimizing content and user experience must be the number 1 concern, in order to increase the number of visitors and maximize the content produced;
  • Online advertising: publicity to capture traffic for the website has a cost;
  • Others: languages, security updates, etc.

Moral of the story: you can create a website by yourself or ask someone to do it. If you ask someone you will have, effectively, to pay for the time and skills of that person or team.

 

If you are still in doubt, get in contact with us, we can help to think, develop and maintain your website: info@67.pt.

O conteúdo How much does a website cost? Here’s a guide to lead you through this journey aparece primeiro em 67 Creative Agency.

]]>
How can a social media strategy help your company? 6 things you should do https://67.pt/2020/03/03/how-can-a-social-media-strategy-help-your-company-six-things-you-should-do/ Tue, 03 Mar 2020 07:30:18 +0000 https://67.pt/?p=2923 O conteúdo How can a social media strategy help your company? 6 things you should do aparece primeiro em 67 Creative Agency.

]]>

How can a social media strategy help your company? 6 things you should do

We already spoke about the advantages an online presence can bring to your business. But, in the following lines, we will explain that a good online presence can also be based on a well thought and strong social media strategy. Why? Because your target audience is on social media and that’s an important success factor for your company in the digital sphere. 

como-e-que-uma-estrategia-de-redes-sociais-pode-ajudar-a-sua-empresa-6-coisas-que-deve-fazer

How? Please consider the 6 steps we introduce next.

1. Define your strategy goals

A social media strategy won’t just give visibility to your business or brand. It serves also to work on your image, through coherent interaction on social media. Your goals can be:

  • Improve contact with customers
  • Increase web presence
  • Improve sales
  • Fidelize clients
  • Work on the brand’s emotional side

 

2. Know who you’re communicating to

For your strategy to work, it is necessary to know who you are communicating to who your audience is, what age, area of profession, interests, studies, etc. This can determine the way you communicate, regarding language and tone: it can be more or less informal, depending on your brand’s identity and target audience.

 

3. Have a plan for each network

Social networks are distinct and have different audiences, which means strategy should take into account the features of each one. This is, planning should be directed to each social network, understanding optimal posting frequency, best schedules to reach a bigger amount of users and what type of content performs better on each network. Of course, there isn’t a magical formula that works for everyone. On the contrary, besides planning you should also notice, in the long run, what works better for your brand and adjust it. 

Over and above, you don’t need to be present on all social networks. Know which can favor your business, taking into consideration each network traits:

  • Facebook: has 2 billion users, so it’s very likely that your audience is also using this platform;
  • Instagram: most users are under 35 years; it’s a network that prioritizes visual content and image; 
  • Twitter: where it’s possible to engage in global conversations and issues, whether social, political, cultural or economical;
  • Linkedin: dedicated to the business world, it’s ideal to establish professional contacts, especially in the industrial business. 

Apart from this, in order to benefit your brand’s growth and prestige on social media, it’s imperative to look upon the ideal publishing frequency for each network – an estimate according to Neil Patel:

  • Facebook: several times a day;
  • Instagram: once a day;
  • Twitter: three times a day;
  • Linkedin: once a week.

 

4. Create value-added content, for each network

The content you share is fundamental to obtain the best results possible on social media. Sharing without purpose is not enough. It is required to figure out what the audience needs. It is also important to keep the audience entertained and engaged, with matters that add value and that can be easily distinguished from all the content shares happening every second on social media. 

Know-how of the ongoing trends is an advantage. Tools like Google Trends can help you understand what’s booming. 

Yet, the right content should be created for each network. For example, if you wish to share an article from your blog on Instagram, maybe you should consider using an image or infographics, bearing in mind the importance of image on this social channel. 

 

5. Be consistent, transparent and human

Social media users like to know what they can count on. They know consistency and coherence are strong indicators of a professional and trustworthy business or brand. In this regard, your business description should be the same on all networks – adapting to the number of characters possible. This demonstrates preoccupation and professionalism. Consistency is also valid on a graphical level: use the same profile images, for example. Users will be more likely to identify your brand on different platforms.

In addition, you can and should show “behind the scenes” of your company. And be transparent. Don’t show what you’re not. People enjoy authenticity and are entertained when they know a bit more about the brand that caught their eye. 

Ideally, standardizing publishing processes is the best option when managing several channels. However, the secret lies in humanizing posts as much as possible. It’s important to establish an emotional connection with users and potential customers.

 

6. Understand the impact of your publications

Besides interacting with users – through comment replies, giveaways, sharing followers content, etc. – it’s necessary to realize what’s the impact of your own posts in order to understand if your strategy is working.

Currently, all social networks provide their own metrics that will help you understand the reach of your publication, as well as its engagement level. With this, you’ll be capable of investing in the most successful types of content for each channel.

Like that, it will be possible to adjust your strategy and so obtain better results.

 

If you need guidance, talk to us. If you’re not sure where to start, begin by sending us an email to info@67.pt or contact us through phone: +351 170 101.

O conteúdo How can a social media strategy help your company? 6 things you should do aparece primeiro em 67 Creative Agency.

]]>
Things we find inspiring: the back to school that no one wants to see by Sandy Hook https://67.pt/2020/02/28/things-we-find-inspiring-the-back-to-school-that-no-one-wants-to-see-by-sandy-hook/ Fri, 28 Feb 2020 07:30:26 +0000 https://67.pt/?p=2952 O conteúdo Things we find inspiring: the back to school that no one wants to see by Sandy Hook aparece primeiro em 67 Creative Agency.

]]>

Things we find inspiring: the back to school that no one wants to see by Sandy Hook

We weren’t prepared to see the most recent Sandy Hook commercial. No one is. The subject couldn’t be more sensitive: gun violence in schools. It is that kind of commercial that creeps us out of so close it is to reality.

The video is genius: speaks about the topic without talking about it exactly. Without a direct reference. It shows us the anxiety and horror of these events experienced by children and teens in the USA.

It is wrong. So, it wasn’t supposed to be necessary for having a commercial showing us the aggressiveness and violence of these acts. But Sandy Hook went further and did it in a brutal and raw way. 

It reminds us that advertising also works to alert, chill and confront us with reality in a fictional way and, at the same time, excessively close to what’s real. Because those events are, effectively, real.

That said our sincere applause to this campaign that shouldn’t even exist.

O conteúdo Things we find inspiring: the back to school that no one wants to see by Sandy Hook aparece primeiro em 67 Creative Agency.

]]>
Brand Matters https://67.pt/2020/01/21/brand-matters/ Tue, 21 Jan 2020 07:00:43 +0000 https://67.pt/2019/12/12/kerning-matters-copy/ O conteúdo Brand Matters aparece primeiro em 67 Creative Agency.

]]>

Brand Matters

You are what you wear.

You see two plain white shirts for sale. The fabric is the same, the size is the same. You wouldn’t be too surprised if the manufacturer was the same, except for one little, nearly-imperceptible-difference: the shirt on the right has a brand logo stamped on the chest. And, because of it, its price tag is nearly 3 to 5 times higher than the other one.

Objectively speaking, this may not seem to make a lot of sense, but humans aren’t all that objective anyway. We like showing off brands because brands say something about us.

If you wear Nike, you’re young and athletic. You exercise, you are healthy, you are motivated, you “just do it”. And that beats being plain white.

If you develop a solid and recognisable brand, you will be able to charge more for its products, simply because of it.

Of course, this is something that requires work, and isn’t going to be built in one day. And just like Nike did, you’ll have to define what is the soul of your brand. Who is it for?, what’s the message it transmits?

Maybe it’s not athletic and motivated. Maybe it’s bright and creative like Apple users, who never needed to hear the technological jargon of a macintosh to fall in love with what it represented.

Or maybe you’re a Harley Davidson rider, with your leather jacket and free spirit, feeling the wind on your face as you ride wherever you want, whenever you want. Or an avid Coca Cola fan, enjoying your time with the ones around you, with a familiar drink in hand.

When your client carries your logo on their shirt, they do it for a reason. As so should you, as a brand owner, know what the soul of your company represents to you and to the world… and to your finances.

Say hello and find out what can we do for your business. Write us an email to: info@67.pt.

O conteúdo Brand Matters aparece primeiro em 67 Creative Agency.

]]>
Color Matters https://67.pt/2020/01/21/color-matters/ Tue, 21 Jan 2020 07:00:42 +0000 https://67.pt/2019/12/12/brand-matters-copy/ O conteúdo Color Matters aparece primeiro em 67 Creative Agency.

]]>

Color Matters

By changing the colors, you can change the meaning. 

It’s incredible what can be achieved in communication, using colors. Colors awaken feelings and memories in our mind and establish connections with experiences we know. It’s up to whoever designs communication to know how to use it in their advantage, provoking in the consumer the reactions they want. Sometimes it might seem like a color was picked randomly, but that’s rarely the case. Colors, just like all other elements of a logotype, for example, are carefully chosen, to produce the desired interpretation.

Blue, for example, is often used to convey trust by more conservative brands. It’s also an addictive color, and we can find many examples of it in multiple social media where we spend hours every week (facebook, twitter, linkedin, tumblr, etc).

On the other hand, red is stimulating and passionate. It creates a sense of urgency, making it a popular color for sales. It also encourages appetite, making it a popular go-to color for fast food joints like McDonalds, Pizza Hut, KFC, etc.

Greens are healthy and environmentally friendly, harmonious and organic. Blacks are authoritarian, strong and elegant. Yellows are cheerful and impulsive, and whites are clean and modern.

Knowing color theory, or even just being aware of the sensations different colors produce in us, we can use it in our favour.

But watch out: color can have different meanings in different places, and before you use it, you should be aware of it. For example, in China, green tends to have more negative connotations than good ones.

Brands do so to explain themselves more efficiently… and consumers appreciate the clarity of the communication.

Without misunderstandings, everyone wins.

 

Say hello and find out what can we do for your business. Write us an email to: info@67.pt.

O conteúdo Color Matters aparece primeiro em 67 Creative Agency.

]]>
Things we find inspiring: the Stabilo Boss pens highlight women that made history https://67.pt/2020/01/14/things-we-find-inspiring-the-stabilo-boss-pens-highlight-women-that-made-history/ Tue, 14 Jan 2020 14:00:52 +0000 https://67.pt/?p=2939 O conteúdo Things we find inspiring: the Stabilo Boss pens highlight women that made history aparece primeiro em 67 Creative Agency.

]]>

Things we find inspiring: the Stabilo Boss pens highlight women that made history

How many times have we heard the expression: behind a great man there is always a great woman? And how many times did we realize that behind great accomplishment there is a great woman?

o-que-nos-inspira-as-canetas-stabilo-boss-destacam-as-mulheres-que-fizeram-historia

That’s why the brand of pens Stabilo Boss decided to highlight the great women who made history but always appeared in the background, behind a man.

Developed by the creative studio DDB in Dusseldorf, this campaign deserves our attention and applause. It’s remarkable the insight with which they approach the gender equality subject, without falling into clichés.

o-que-nos-inspira-as-canetas-stabilo-boss-destacam-as-mulheres-que-fizeram-historia
We see a silent campaign but that, on its own, creates a thunderous deafening noise. It confronts us with our own vision of the events. It makes us think that in all the history of the world we didn’t pay enough attention to people [men and women] that are behind major happenings.

Moreover, with this campaign, we feel the necessity of a better understanding of how many women [and men] are behind these big moments. And that is, for us, really inspiring. 😉 

O conteúdo Things we find inspiring: the Stabilo Boss pens highlight women that made history aparece primeiro em 67 Creative Agency.

]]>
Things we find inspiring: if there’s Soap, there’s Hope https://67.pt/2020/01/14/things-we-find-inspiring-if-theres-soap-theres-hope/ Tue, 14 Jan 2020 11:00:34 +0000 https://67.pt/?p=2902 O conteúdo Things we find inspiring: if there’s Soap, there’s Hope aparece primeiro em 67 Creative Agency.

]]>

Things we find inspiring: if there’s Soap, there’s Hope

There are ideas that help save lives. Simple ideas that help transform a simple task into something truly vital. That’s Hope Soap’s campaign.

We have the habit of not valuing small gestures and simple details. In our day-to-day lives it’s common to take for granted even the most basic task: since breathing, opening our eyes, swallowing, washing our teeth, our hands, take a shower and so on.

These are habits that we were instilled with since a very early age and we kept them. Without questioning their importance. However, what is for us a habit may be an extraordinary event for our neighbor next door. That’s more or less what happens when we watch the Hope Soap campaign, launched in 2013 by Y&R.

o-que-nos-inspira-a-esperanca-que-o-sabao-nao-deixa-desaparecer

The challenge had everything to be complicated: how to make children create the habit of washing their hands and thus prevent the onset of diseases like diarrhea, cholera or pneumonia?

The solution couldn’t be simpler: to place a toy inside a transparent soap. In this way, the eagerness of obtaining the toy makes the children wash their hands several times, making it a habit.

If this is not a powerful idea then we don’t know what it! 😉

O conteúdo Things we find inspiring: if there’s Soap, there’s Hope aparece primeiro em 67 Creative Agency.

]]>