Branding for footwear factory.
Procalçado is one of the biggest European footwear industries, priding themselves on their innovation and technological leadership. As such, we designed a logo that would allow the brand’s services to be identified at first glance.
Procalçado offers a great variety of products and material within their area of expertise, being particularly familiar with producing soles.
With this in mind, we took advantage of the recognisable shoe sole pattern and merged it with the letter P, the first of their brand name. This simple but effective solution was considered for different mediums and formats so as to retain readability while preserving the details that make the logo stand out.