Walk the Talk
Branding to turn words into actions.
Walk the Talk is a coaching service to help people turn their words into actions, and set up an effective plan to reach their goals. With this in mind, we joined the visual concepts of talking with those of a checklist to develop a simple, yet apt logo.
For its colour scheme, we used a gradient from blue to salmon, which is applied to the brand photography so as to convey intelligence, order (blue) but also energy, fun and excitement (salmon).