Brand Matters

​You are what you wear.

You see two plain white shirts for sale. The fabric is the same, the size is the same. You wouldn’t be too surprised if the manufacturer was the same, except for one little, nearly-imperceptible-difference: the shirt on the right has a brand logo stamped on the chest. And, because of it, its price tag is nearly 3 to 5 times higher than the other one.

Objectively speaking, this may not seem to make a lot of sense, but humans aren’t all that objective anyway. We like showing off brands because brands say something about us.

If you wear Nike, you’re young and athletic. You exercise, you are healthy, you are motivated, you “just do it”. And that beats being plain white.

If you develop a solid and recognisable brand, you will be able to charge more for its products, simply because of it.

Of course, this is something that requires work, and isn’t going to be built in one day. And just like Nike did, you’ll have to define what is the soul of your brand. Who is it for?, what’s the message it transmits?

Maybe it’s not athletic and motivated. Maybe it’s bright and creative like Apple users, who never needed to hear the technological jargon of a macintosh to fall in love with what it represented.

Or maybe you’re a Harley Davidson rider, with your leather jacket and free spirit, feeling the wind on your face as you ride wherever you want, whenever you want. Or an avid Coca Cola fan, enjoying your time with the ones around you, with a familiar drink in hand.

When your client carries your logo on their shirt, they do it for a reason. As so should you, as a brand owner, know what the soul of your company represents to you and to the world… and to your finances.

Say hello and find out what can we do for your business. Write us an email to: info@67.pt.