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Resolution Matters

Resolution Matters

Resolution Matters Look great no matter who’s looking at you. We personally believe that size matters (in a photo). It’s always better to work with a 32 megapixels image instead of a 12 megapixels one. But size isn’t everything. The digital revolution The emergence...
Font Weight Matters

Font Weight Matters

Font Weight Matters When it comes to capturing attention, big beats small. We already wrote about the relevance of the font type for image perception, but we’d like to reinforce that the weight chosen (bold, regular, light) is just as important. Defining...
Hierarchy Matters

Hierarchy Matters

Hierarchy Matters ​First things first. When telling a story, it’s important to have a beginning, a middle and an ending. We need the guiding, the buildup. We need to know where to look first and what to follow up with. In design, we can do this through hierarchy. ...
Brand Matters

Brand Matters

Brand Matters ​You are what you wear. You see two plain white shirts for sale. The fabric is the same, the size is the same. You wouldn’t be too surprised if the manufacturer was the same, except for one little, nearly-imperceptible-difference: the shirt on the right...
Color Matters

Color Matters

Color Matters ​By changing the colors, you can change the meaning.  It’s incredible what can be achieved in communication, using colors. Colors awaken feelings and memories in our mind and establish connections with experiences we know. It’s up to whoever designs...
Font Matters

Font Matters

Font Matters Does it look the way you’re saying it? Even something that may seem inconsequential, like a font choice, makes a big impact in your design. Look at shampoo bottles for men and women, for example. The label typographies are completely different for the...