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Keep your eyes on the ground
An Ascendi Awareness Campaign.
Ascendi is a company that manages infrastructure assets and provides toll collection and operation & maintenance services for Portuguese highways. Unfortunately, medical leaves and accidents at the workplace are a common problem to a company as large as theirs.
“Keep your eyes on the ground” was an endomarketing campaign that took place at their offices in order to warn people about possible cables on the floor, elevations, slippery surfaces, among other things that could cause accidents.
For this campaign we developed warning signalling, and marked problematic spots with two eye stickers looking at them. This would make Ascendi workers follow those eyes and see what they had to watch out for. At the end of this campaign, each worker was given a quiz to fill with what they’ve learned.