Metro do Porto
Orange Line.
When Metro do Porto added its new orange line to its trem map, they organized a contest for it’s launch marketing. This was our entry.
The new line was assigned the colour orange, and the letter F on the metropolitan rail map, which drove us to make its entire marketing campaign around those identifiers.
In our posters, we used a photo of an orange to reference the colour and to replace the letter F in texts, so as to reenforce and help memorize the name of the line.
Advertising | Campaign | Outdoors
*Finally
*About time
*It was due
*Now it only takes 31 minutes
Fânzeres – Dragão
Line F, well squeezed trips.
*Only 26 minutes left until Trindade
Line F, well squeezed trips.
*Only 18 minutes left until Dragão
Line F, well squeezed trips.
*I get to school on time
**I don’t get stuck on traffic
Your life on the line
*I sleep 10 more minutes in the morning
Your life on the line
*I sleep 10 more minutes in the morning
** I get to work on time
*** I get home early
Your life on the line
*I started reading again
Your life on the line
*I spend less and travel more
Your life on the line
*I go wherever I want
Your life on the line
