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Storydoing: the “Immortal Fans” campaign in Brazil

What if a brand could really change people’s lives? That’s what happened with “Immortal Fans”, a campaign produced by Ogilvy-Brasil, in 2013. As a result, it united Sport Club do Recife and Recife’s Organ Donation Center, and it united people. And that's exactly what...

Punctuation Matters

Communication Design isn’t just “figurines”. Text is a fundamental part of the message you want to transmit. It's your message's soul. Punctuation is a part of it and you should pay attention to it. That is why it matters. When I was in high school, I only truly...

Type Matters

The typeface defines words meaning. Before you read the rest of this article, TRY THIS EXERCISE:  Identify in the image above which is the cheapest and which one has the highest price. If you are European or American you probably picked the “FAT” typography as the...

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