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Brand Matters

Brand Matters

​You are what you wear. You see two plain white shirts for sale. The fabric is the same, the size is the same. You wouldn’t be too surprised if the manufacturer was the same, except for one little, nearly-imperceptible-difference: the shirt on the right has a brand...

Color Matters

Color Matters

​By changing the colors, you can change the meaning.  It’s incredible what can be achieved in communication, using colors. Colors awaken feelings and memories in our mind and establish connections with experiences we know. It’s up to whoever designs communication to...

Font Matters

Font Matters

Does it look the way you’re saying it? Even something that may seem inconsequential, like a font choice, makes a big impact in your design. Look at shampoo bottles for men and women, for example. The label typographies are completely different for the same brand. For...

Why you should build your own brand?

Why you should build your own brand?

You work in the industry for years, creating the best products and you’re customers are getting all the credits? Public recognition is associated to your client’s brand and, more than anything, the big slice of the money goes to their brand and not for you, who is, in...

Things we find inspiring: Women are heroes, for and by JR

Things we find inspiring: Women are heroes, for and by JR

Women are heroes is a project of giant portraits, that scream out loud, the silent heroes of societies in conflict in the whole world: women. Giant portraits, in black & white, attached to trains, roofs, walls in the favelas, in churches and mosques. A bit all...

Kerning Matters

Kerning Matters

​Letters need space to breathe too, you know? “Kerning” is the technical term to refer to the space that exists between the letters of a typeface (the type of letter). Designers can edit this spacing to create different styles and sensations. And, of course,...

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