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White Space Matters

White Space Matters

Is white space important? Yes, let it breathe! Nobody likes getting in a crowded subway. There’s always the risk of having someone’s elbow painfully pressed against your stomach or a stranger’s breadth too close to your neck. Maybe in a less standard case of art...

Things we find inspiring: Waste Land Documentary

Things we find inspiring: Waste Land Documentary

It is impossible to remain indifferent to this extraordinary experience conducted by Vik Muniz, a Brazilian artist. The "Waste Land" documentary confronts us with the harsh reality of waste pickers who collect recyclable materials to earn a living in the largest...

Punctuation Matters

Punctuation Matters

Communication Design isn’t just “figurines”. Text is a fundamental part of the message you want to transmit. It's your message's soul. Punctuation is a part of it and you should pay attention to it. That is why it matters. When I was in high school, I only truly...

Type Matters

Type Matters

The typeface defines words meaning. Before you read the rest of this article, TRY THIS EXERCISE:  Identify in the image above which is the cheapest and which one has the highest price. If you are European or American you probably picked the “FAT” typography as the...

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