Things we find inspiring: if there’s Soap, there’s Hope

Jan 14, 2020 | Findings, Insights

There are ideas that help save lives. Simple ideas that help transform a simple task into something truly vital. That’s Hope Soap’s campaign.

We have the habit of not valuing small gestures and simple details. In our day-to-day lives it’s common to take for granted even the most basic task: since breathing, opening our eyes, swallowing, washing our teeth, our hands, take a shower and so on.

These are habits that we were instilled with since a very early age and we kept them. Without questioning their importance. However, what is for us a habit may be an extraordinary event for our neighbor next door. That’s more or less what happens when we watch the Hope Soap campaign, launched in 2013 by Y&R.


The challenge had everything to be complicated: how to make children create the habit of washing their hands and thus prevent the onset of diseases like diarrhea, cholera or pneumonia?

The solution couldn’t be simpler: to place a toy inside a transparent soap. In this way, the eagerness of obtaining the toy makes the children wash their hands several times, making it a habit.

If this is not a powerful idea then we don’t know what it! 😉