Geography Matters

Geography Matters

Month: November 2019 Don’t say the right thing, at the wrong place. Everyone knows that you ask for a “pop” in the north and a “coke” in the south [of USA]. Not knowing this information can be fatal to an advertising campaign done in the United States that’s trying to...
White Space Matters

White Space Matters

Is white space important? Yes, let it breathe! Nobody likes getting in a crowded subway. There’s always the risk of having someone’s elbow painfully pressed against your stomach or a stranger’s breadth too close to your neck. Maybe in a less standard case of art...