by Filipa | Oct 24, 2019 | Findings
Filipa Dove’s campaign “Real Beauty Sketches” (2013), in addition to thrilling, reflects a problem intrinsic to today’s society: the current beauty standards and how women deal with it. In an elegant, cohesive and very intuitive way, Dove completely nailed it. We...
by Filipa | Sep 18, 2019 | Findings
It is impossible to remain indifferent to this extraordinary experience conducted by Vik Muniz, a Brazilian artist. The “Waste Land” documentary confronts us with the harsh reality of waste pickers who collect recyclable materials to earn a living in the...
by Filipa | Aug 12, 2019 | Findings
What if a brand could really change people’s lives? That’s what happened with “Immortal Fans”, a campaign produced by Ogilvy-Brasil, in 2013. As a result, it united Sport Club do Recife and Recife’s Organ Donation Center, and it united people. And that’s exactly...
