by Filipa | Jan 14, 2020 | Findings
Things we find inspiring: the Stabilo Boss pens highlight women that made history How many times have we heard the expression: behind a great man there is always a great woman? And how many times did we realize that behind great accomplishment there is a great woman?... 
by Filipa | Jan 14, 2020 | Findings
Things we find inspiring: if there’s Soap, there’s Hope There are ideas that help save lives. Simple ideas that help transform a simple task into something truly vital. That’s Hope Soap’s campaign. We have the habit of not valuing small gestures and simple details. In... 
by Filipa | Dec 17, 2019 | Findings
Things we find inspiring: Women are heroes, for and by JR Women are heroes is a project of giant portraits, that scream out loud, the silent heroes of societies in conflict in the whole world: women. Giant portraits, in black & white, attached to trains, roofs,... 
by Filipa | Dec 5, 2019 | Findings
Things we find inspiring: Always advertising campaign “Like a Girl” It’s urgent to educate our sons and daughters for gender equality. It’s also urgent to start questioning the prejudices of our culture as men and women. What does a brand of feminine hygiene has to do... 
by Filipa | Nov 28, 2019 | Findings
Filipa What does vulnerability mean? What makes us vulnerable? In which way does vulnerability affect our lives? That’s precisely the conversation theme the researcher Brené Brown took to a Ted Talk, in Houston (USA). The video became a phenomenon in 2012 and... 
by Filipa | Oct 24, 2019 | Findings
Filipa Dove’s campaign “Real Beauty Sketches” (2013), in addition to thrilling, reflects a problem intrinsic to today’s society: the current beauty standards and how women deal with it. In an elegant, cohesive and very intuitive way, Dove completely nailed it. We...