White Space Matters

Sep 18, 2019 | Design Matters, Insights

Is white space important? Yes, let it breathe!

Nobody likes getting in a crowded subway. There’s always the risk of having someone’s elbow painfully pressed against your stomach or a stranger’s breadth too close to your neck.

Maybe in a less standard case of art imitating life, design elements need space around them as much as you do.

White space, as designers refer to it, isn’t literally a white space, but rather an empty one. It’s a safety margin between elements that ensures they aren’t squashed against each other and therefore rendered unreadably.

A logo, for example, should have a designated safe area around itself that no other content can intersect. This happens in order to guarantee that it doesn’t get lost in the middle of a layout or additional information. A logo is a brand’s identity! It needs to stand alone.

Don’t think of it as wasted canvas space in which you could squash more content instead. White space is fundamental to make your designs elegant, to keep the contents organized, and to improve the composition and readability of your visual communication. 

Why? Because we all hate feeling squashed by everything around us. And we hate seeing it, as well. Bombarding people with information will only make them lose their focus, and therefore their attention. And the tricky part of advertising is to know how to keep that attention locked on you.

So, embrace the white! Let your elements breathe on your canvas instead of filling it to the brim.


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