by administra | Aug 12, 2019 | Findings
What if a brand could really change people’s lives? That’s what happened with “Immortal Fans”, a campaign produced by Ogilvy-Brasil, in 2013. As a result, it united Sport Club do Recife and Recife’s Organ Donation Center, and it united people. And that’s exactly...
by administra | Aug 9, 2019 | Design Matters, Insights
Punctuation Matters Communication Design isn’t just “figurines”. Text is a fundamental part of the message you want to transmit. It’s your message’s soul. Punctuation is a part of it and you should pay attention to it. That is why it matters. When I was in...
by administra | Aug 8, 2019 | Design Matters, Insights
Type Matters The typeface defines words meaning. Before you read the rest of this article, TRY THIS EXERCISE: Identify in the image above which is the cheapest and which one has the highest price. If you are European or American you probably picked the “FAT”...