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Font Matters

Font Matters

Font Matters Does it look the way you’re saying it? Even something that may seem inconsequential, like a font choice, makes a big impact in your design. Look at shampoo bottles for men and women, for example. The label typographies are completely different for the...
Why you should build your own brand?

Why you should build your own brand?

Why you should build your own brand? You work in the industry for years, creating the best products and you’re customers are getting all the credits? Public recognition is associated to your client’s brand and, more than anything, the big slice of the money goes to...
Kerning Matters

Kerning Matters

Kerning Matters ​Letters need space to breathe too, you know? “Kerning” is the technical term to refer to the space that exists between the letters of a typeface (the type of letter). Designers can edit this spacing to create different styles and sensations. And, of...