by administra | Dec 17, 2019 | Insights
How to build trust online? 5 tactics to grow your business online Having an impact (and payback) in the digital world is not easy. As human beings, we respond better to human interactions than to technological interactions. Get to know some practices that can really...
by administra | Dec 17, 2019 | Design Matters
Font Matters Does it look the way you’re saying it? Even something that may seem inconsequential, like a font choice, makes a big impact in your design. Look at shampoo bottles for men and women, for example. The label typographies are completely different for the...
by administra | Dec 17, 2019 | Insights
Why you should build your own brand? You work in the industry for years, creating the best products and you’re customers are getting all the credits? Public recognition is associated to your client’s brand and, more than anything, the big slice of the money goes to...
by administra | Dec 17, 2019 | Findings
Things we find inspiring: Women are heroes, for and by JR Women are heroes is a project of giant portraits, that scream out loud, the silent heroes of societies in conflict in the whole world: women. Giant portraits, in black & white, attached to trains, roofs,...
by administra | Dec 10, 2019 | Design Matters
Kerning Matters Letters need space to breathe too, you know? “Kerning” is the technical term to refer to the space that exists between the letters of a typeface (the type of letter). Designers can edit this spacing to create different styles and sensations. And, of...