by administra | Nov 29, 2019 | Design Matters
Words Matter You say the wrong word… and you’re done! The haute couture of advertising is found in texts that are carefully magnetized with words that attract to the message all kinds of beneficial secondary associations. The synonym dictionary can be a great partner...
by administra | Nov 28, 2019 | Findings
Filipa What does vulnerability mean? What makes us vulnerable? In which way does vulnerability affect our lives? That’s precisely the conversation theme the researcher Brené Brown took to a Ted Talk, in Houston (USA). The video became a phenomenon in 2012 and...
by administra | Nov 26, 2019 | Design Matters
Geography Matters Don’t say the right thing, at the wrong place. Everyone knows that you ask for a “pop” in the north and a “coke” in the south [of USA]. Not knowing this information can be fatal to an advertising campaign done in the United States that’s trying to...
