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Brand Matters

Brand Matters

Brand Matters ​You are what you wear. You see two plain white shirts for sale. The fabric is the same, the size is the same. You wouldn’t be too surprised if the manufacturer was the same, except for one little, nearly-imperceptible-difference: the shirt on the right...
Color Matters

Color Matters

Color Matters ​By changing the colors, you can change the meaning.  It’s incredible what can be achieved in communication, using colors. Colors awaken feelings and memories in our mind and establish connections with experiences we know. It’s up to whoever designs...