by administra | Sep 18, 2019 | Findings
It is impossible to remain indifferent to this extraordinary experience conducted by Vik Muniz, a Brazilian artist. The “Waste Land” documentary confronts us with the harsh reality of waste pickers who collect recyclable materials to earn a living in the...
by administra | Sep 17, 2019 | Insights
Have you ever asked a Portuguese on what they are good and recognized worldwide? It’s very likely they will “we are the best shoe producers, the biggest cork exporters and we have the best football player in the world”. But there is more: Portugal has the...
by administra | Aug 12, 2019 | Findings
What if a brand could really change people’s lives? That’s what happened with “Immortal Fans”, a campaign produced by Ogilvy-Brasil, in 2013. As a result, it united Sport Club do Recife and Recife’s Organ Donation Center, and it united people. And that’s exactly...
by administra | Aug 9, 2019 | Design Matters, Insights
Punctuation Matters Communication Design isn’t just “figurines”. Text is a fundamental part of the message you want to transmit. It’s your message’s soul. Punctuation is a part of it and you should pay attention to it. That is why it matters. When I was in...
by administra | Aug 8, 2019 | Design Matters, Insights
Type Matters The typeface defines words meaning. Before you read the rest of this article, TRY THIS EXERCISE: Identify in the image above which is the cheapest and which one has the highest price. If you are European or American you probably picked the “FAT”...
