by administra | Nov 26, 2019 | Design Matters
Geography Matters Don’t say the right thing, at the wrong place. Everyone knows that you ask for a “pop” in the north and a “coke” in the south [of USA]. Not knowing this information can be fatal to an advertising campaign done in the United States that’s trying to...
by administra | Oct 28, 2019 | Insights
Filipa How many times have you had potential customers knocking on your door with unadjusted projects for your production line? What about the countless unproductive meetings with potential clients? And hours wasted? Find out why you’re not attracting the right...
by administra | Oct 24, 2019 | Findings
Filipa Dove’s campaign “Real Beauty Sketches” (2013), in addition to thrilling, reflects a problem intrinsic to today’s society: the current beauty standards and how women deal with it. In an elegant, cohesive and very intuitive way, Dove completely nailed it. We...
by administra | Oct 24, 2019 | Insights
Filipa Times are changing basically on everything around us. So as Industry. The gloomy factory stereotype has to change as well. After all, it’s not a bunch of coal driven chimneys clogging up the air anymore. How outdated is that? Industries today have technology...
by administra | Sep 18, 2019 | Design Matters, Insights
White Space Matters Is white space important? Yes, let it breathe! Nobody likes getting in a crowded subway. There’s always the risk of having someone’s elbow painfully pressed against your stomach or a stranger’s breadth too close to your neck. Maybe in a less...
