by administra | Mar 25, 2020 | Design Matters
Resolution Matters Look great no matter who’s looking at you. We personally believe that size matters (in a photo). It’s always better to work with a 32 megapixels image instead of a 12 megapixels one. But size isn’t everything. The digital revolution The emergence...
by administra | Mar 25, 2020 | Design Matters
Font Weight Matters When it comes to capturing attention, big beats small. We already wrote about the relevance of the font type for image perception, but we’d like to reinforce that the weight chosen (bold, regular, light) is just as important. Defining...
by administra | Mar 25, 2020 | Design Matters
Hierarchy Matters First things first. When telling a story, it’s important to have a beginning, a middle and an ending. We need the guiding, the buildup. We need to know where to look first and what to follow up with. In design, we can do this through hierarchy. ...
by administra | Feb 28, 2020 | Findings
Things we find inspiring: the back to school that no one wants to see by Sandy Hook We weren’t prepared to see the most recent Sandy Hook commercial. No one is. The subject couldn’t be more sensitive: gun violence in schools. It is that kind of commercial that creeps...
by administra | Jan 21, 2020 | Design Matters
Brand Matters You are what you wear. You see two plain white shirts for sale. The fabric is the same, the size is the same. You wouldn’t be too surprised if the manufacturer was the same, except for one little, nearly-imperceptible-difference: the shirt on the right...
