by administra | Dec 17, 2019 | Design Matters
Font Matters Does it look the way you’re saying it? Even something that may seem inconsequential, like a font choice, makes a big impact in your design. Look at shampoo bottles for men and women, for example. The label typographies are completely different for the...
by administra | Dec 10, 2019 | Design Matters
Kerning Matters Letters need space to breathe too, you know? “Kerning” is the technical term to refer to the space that exists between the letters of a typeface (the type of letter). Designers can edit this spacing to create different styles and sensations. And, of...
by administra | Nov 29, 2019 | Design Matters
Words Matter You say the wrong word… and you’re done! The haute couture of advertising is found in texts that are carefully magnetized with words that attract to the message all kinds of beneficial secondary associations. The synonym dictionary can be a great partner...
