by administra | Mar 25, 2020 | Design Matters
Font Weight Matters When it comes to capturing attention, big beats small. We already wrote about the relevance of the font type for image perception, but we’d like to reinforce that the weight chosen (bold, regular, light) is just as important. Defining...
by administra | Dec 17, 2019 | Design Matters
Font Matters Does it look the way you’re saying it? Even something that may seem inconsequential, like a font choice, makes a big impact in your design. Look at shampoo bottles for men and women, for example. The label typographies are completely different for the...
by administra | Sep 18, 2019 | Design Matters, Insights
White Space Matters Is white space important? Yes, let it breathe! Nobody likes getting in a crowded subway. There’s always the risk of having someone’s elbow painfully pressed against your stomach or a stranger’s breadth too close to your neck. Maybe in a less...
by administra | Aug 9, 2019 | Design Matters, Insights
Punctuation Matters Communication Design isn’t just “figurines”. Text is a fundamental part of the message you want to transmit. It’s your message’s soul. Punctuation is a part of it and you should pay attention to it. That is why it matters. When I was in...
by administra | Aug 8, 2019 | Design Matters, Insights
Type Matters The typeface defines words meaning. Before you read the rest of this article, TRY THIS EXERCISE: Identify in the image above which is the cheapest and which one has the highest price. If you are European or American you probably picked the “FAT”...
