by administra | Dec 5, 2019 | Findings
Things we find inspiring: Always advertising campaign “Like a Girl” It’s urgent to educate our sons and daughters for gender equality. It’s also urgent to start questioning the prejudices of our culture as men and women. What does a brand of feminine hygiene has to do...
by administra | Nov 28, 2019 | Findings
Filipa What does vulnerability mean? What makes us vulnerable? In which way does vulnerability affect our lives? That’s precisely the conversation theme the researcher Brené Brown took to a Ted Talk, in Houston (USA). The video became a phenomenon in 2012 and...
by administra | Nov 26, 2019 | Design Matters
Geography Matters Don’t say the right thing, at the wrong place. Everyone knows that you ask for a “pop” in the north and a “coke” in the south [of USA]. Not knowing this information can be fatal to an advertising campaign done in the United States that’s trying to...
