by administra | Oct 24, 2019 | Findings
Filipa Dove’s campaign “Real Beauty Sketches” (2013), in addition to thrilling, reflects a problem intrinsic to today’s society: the current beauty standards and how women deal with it. In an elegant, cohesive and very intuitive way, Dove completely nailed it. We...
by administra | Oct 24, 2019 | Insights
Filipa Times are changing basically on everything around us. So as Industry. The gloomy factory stereotype has to change as well. After all, it’s not a bunch of coal driven chimneys clogging up the air anymore. How outdated is that? Industries today have technology...
by administra | Sep 18, 2019 | Design Matters, Insights
White Space Matters Is white space important? Yes, let it breathe! Nobody likes getting in a crowded subway. There’s always the risk of having someone’s elbow painfully pressed against your stomach or a stranger’s breadth too close to your neck. Maybe in a less...
by administra | Sep 17, 2019 | Insights
Have you ever asked a Portuguese on what they are good and recognized worldwide? It’s very likely they will “we are the best shoe producers, the biggest cork exporters and we have the best football player in the world”. But there is more: Portugal has the...
by administra | Aug 12, 2019 | Findings
What if a brand could really change people’s lives? That’s what happened with “Immortal Fans”, a campaign produced by Ogilvy-Brasil, in 2013. As a result, it united Sport Club do Recife and Recife’s Organ Donation Center, and it united people. And that’s exactly...
