by administra | Jan 21, 2020 | Design Matters
Color Matters By changing the colors, you can change the meaning. It’s incredible what can be achieved in communication, using colors. Colors awaken feelings and memories in our mind and establish connections with experiences we know. It’s up to whoever designs...
by administra | Dec 17, 2019 | Design Matters
Font Matters Does it look the way you’re saying it? Even something that may seem inconsequential, like a font choice, makes a big impact in your design. Look at shampoo bottles for men and women, for example. The label typographies are completely different for the...
by administra | Dec 17, 2019 | Insights
Why you should build your own brand? You work in the industry for years, creating the best products and you’re customers are getting all the credits? Public recognition is associated to your client’s brand and, more than anything, the big slice of the money goes to...
by administra | Dec 10, 2019 | Design Matters
Kerning Matters Letters need space to breathe too, you know? “Kerning” is the technical term to refer to the space that exists between the letters of a typeface (the type of letter). Designers can edit this spacing to create different styles and sensations. And, of...
by administra | Nov 29, 2019 | Design Matters
Words Matter You say the wrong word… and you’re done! The haute couture of advertising is found in texts that are carefully magnetized with words that attract to the message all kinds of beneficial secondary associations. The synonym dictionary can be a great partner...
