by administra | Dec 10, 2019 | Design Matters
Kerning Matters Letters need space to breathe too, you know? “Kerning” is the technical term to refer to the space that exists between the letters of a typeface (the type of letter). Designers can edit this spacing to create different styles and sensations. And, of...
by administra | Dec 5, 2019 | Findings
Things we find inspiring: Always advertising campaign “Like a Girl” It’s urgent to educate our sons and daughters for gender equality. It’s also urgent to start questioning the prejudices of our culture as men and women. What does a brand of feminine hygiene has to do...
by administra | Dec 5, 2019 | Insights
All factories should look like rock stars And that includes yours. We all know things won’t happen until someone decides to get them done. Big brands and manufacturing companies didn’t start off only through good looks and captivating advertisements. They ended up...
by administra | Nov 29, 2019 | Design Matters
Words Matter You say the wrong word… and you’re done! The haute couture of advertising is found in texts that are carefully magnetized with words that attract to the message all kinds of beneficial secondary associations. The synonym dictionary can be a great partner...
by administra | Nov 28, 2019 | Findings
Filipa What does vulnerability mean? What makes us vulnerable? In which way does vulnerability affect our lives? That’s precisely the conversation theme the researcher Brené Brown took to a Ted Talk, in Houston (USA). The video became a phenomenon in 2012 and...
